Any bush pilots care to confirm?“I worked there with the intention of leaving after that,” he says. “Honestly, the first month sucked. I didn’t like it. My dad said I had to wear a suit and show up at 8:30 in the morning.” Reiss’s first task was to solicit sales from various northern airlines in need of jackets for bush pilots. That’s when his 180-degree turnaround on brands—or, more specifically, his father’s brand—happened.
Reiss got up to speed on the competition, and sussed out the industry landscape. “I learned the stories about the people who lived in the north, and the bush pilots, the people who said, ‘You make the greatest jackets, I couldn’t live here without them.’ We get all kinds of letters, and reading them convinced me there’s something real here that means something to people. I’m a storyteller, and I like meaning, and it was there. I used to think my dad’s jackets were like widgets, just things. But they weren’t.”
Full Story here - it's not a bad read:
http://www.thegridto.com/life/fashion/g ... the-flock/