AC to start new loyalty plan

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av8ts
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AC to start new loyalty plan

Post by av8ts »

http://aircanada.mediaroom.com/index.php?s=43&item=1135

What a great scam. Sold Aeroplan for huge profit and will now start another loyalty plan. In a few years lather, rinse, repeat
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fish4life
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Re: AC to start new loyalty plan

Post by fish4life »

Or brilliant on the part of AC.
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YYZSaabGuy
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Re: AC to start new loyalty plan

Post by YYZSaabGuy »

av8ts wrote:http://aircanada.mediaroom.com/index.php?s=43&item=1135

What a great scam. Sold Aeroplan for huge profit and will now start another loyalty plan. In a few years lather, rinse, repeat
I'm not sure where your "scam" is. AC hasn't owned Aeroplan since 2008. Presumably there is no contractual restriction with Amia against launching a competitive program 9 years on. And could a new program be any worse than the current Aeroplan, with its hugely crappy website, limited seat availability, and poor departure/arrival times (at least on the routes I'm interested in)?
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Old fella
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Re: AC to start new loyalty plan

Post by Old fella »

YYZSaabGuy wrote:
av8ts wrote:http://aircanada.mediaroom.com/index.php?s=43&item=1135

What a great scam. Sold Aeroplan for huge profit and will now start another loyalty plan. In a few years lather, rinse, repeat
I'm not sure where your "scam" is. AC hasn't owned Aeroplan since 2008. Presumably there is no contractual restriction with Amia against launching a competitive program 9 years on. And could a new program be any worse than the current Aeroplan, with its hugely crappy website, limited seat availability, and poor departure/arrival times (at least on the routes I'm interested in)?
Correct. If one is flexible in their schedule, don't mind late night red eye departures and/or very early morning routing well it(reward miles) is useful. And yes, the Aeroplan web site is next to useless. If AC controls their own reward plan perhaps there may be better flexibility. Last time I used Aeroplan rewards was from YHZ-YYZ-SFO and back although had to use Star Alliance(United) red eye back through Dulles -YOW then back. Everything coordinated great but a very long trip back with the layovers.
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FADEC
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Re: AC to start new loyalty plan

Post by FADEC »

I have had many good experiences with Aeroplan. I travel to the other side of the world. Why change what works?

This feels like the selling and subsequent destruction of AVEOS. AC sold it, then engineered its' destruction.

This feels the same; AC sells Aeroplan, and now engineers its' destruction.
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gasbag1
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Re: AC to start new loyalty plan

Post by gasbag1 »

The root cause is the monetization during bankruptcy at AC. Who made the money, Robert Milton, Cerberus, GE Capital and more than a few foreign Banks. Likely Aeroplan should never had been spun off by the AC BOD and Milton, now the pendulum swings back to where is should have stayed in the first place.
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YYZSaabGuy
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Re: AC to start new loyalty plan

Post by YYZSaabGuy »

It looks like Air Canada's purchase of Aeroplan from Aimia is going ahead: [url][https://www.bloomberg.com/news/articles ... illion/url]:

Air Canada Group Ends Aimia Battle With Deal for Aeroplan
By Natalie Wong and Scott Deveau
August 21, 2018, 8:06 AM EDT Updated on August 21, 2018, 9:14 AM EDT
Airline-led group sweetens offer to $345 million in cash
Airline, bank consortium will assume $1.5 billion liabilities

A group led by Air Canada agreed to buy Aimia Inc.’s Aeroplan for C$450 million ($345 million) in cash, ending a takeover battle for one of Canada’s most popular loyalty programs.

Air Canada and its banking partners sweetened their bid for Aeroplan, winning over Aimia’s board and an activist shareholder that was seeking a higher price. Air Canada initially made a C$250 million unsolicited offer, and later boosted that to C$325 million. Air Canada and its backers will also assume C$1.9 billion of Aeroplan Miles liabilities, the companies said in a statement Tuesday.

“This transaction, if completed, should produce the best outcome for all stakeholders, including Aeroplan members, as it would allow for a smooth transition to Air Canada’s new loyalty program launching in 2020, safeguarding their miles and providing convenience and value for millions of Canadians," said Calin Rovinescu, president and chief executive officer of Montreal-based Air Canada.

Air Canada’s partners on the purchase include Toronto-Dominion Bank, Canadian Imperial Bank of Commerce and Visa Canada.

The deal would return Aeroplan to Air Canada almost 25 years after it was launched by Canada’s biggest carrier. Following Air Canada’s bankruptcy restructuring, its parent company, ACE Aviation Holdings, spun off Aeroplan Income Fund in an initial public offering in 2005, raising C$250 million. It was rebranded Aimia in 2011.

Aimia’s shares have been under pressure since Air Canada announced plans last year to launch its own loyalty program and sever ties with Aeroplan. The company also faced a key date in 2024, when credit-card contracts with TD and CIBC expire.

Earlier this month, Aimia rejected the Air Canada-led group’s bid for the loyalty program, asking for C$450 million and revised terms. Mittleman Brothers LLC, which owns about 17.6 percent of the shares, argued the program was worth more than $1 billion based on its estimates. A representative for Mittleman wasn’t immediately available for comment.

There is also interest in other Aimia assets. In July, Aimia rejected a $180 million bid from Grupo Aeromexico for a minority stake in the PLM Premier rewards plan operator, saying the offer was too low.

Aimia closed yesterday in Toronto at C$3.84, for a market value of C$585 million. The stock traded at almost C$20 in 2014.

(Updates with additional details starting in the fifth paragraph.)
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PT6onH20
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Re: AC to start new loyalty plan

Post by PT6onH20 »

Any thoughts on whether Transat, Flair and Porter will still be involved in Aeroplan?
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