Celine Dion?
Moderators: sky's the limit, sepia, Sulako, lilfssister, North Shore, I WAS Birddog
- Cool Rythms!
- Rank 6
- Posts: 435
- Joined: Mon Oct 18, 2004 10:29 pm
- Location: Montreal
Celine Dion?
Hey guys,
What's up with Celine Dion. Has she now decided all of a sudden, that she wants to buy into Air Canada? God help us!
What's up with Celine Dion. Has she now decided all of a sudden, that she wants to buy into Air Canada? God help us!
"When the power of love overcomes the love for power, only then will this world know peace"
- Jimi Hendrix
- Jimi Hendrix
Well if Air Canada threw Multi-millions of dollars at me to be in there ads - I'd be the biggest, most positive A/C person in the world.
Simply put - they paid her. Shes not doing it out of the goodness of her heart.
No one knows how much it's costing A/C - but Chrysler paid $14 million US for her to do an ad campaign that lasted a year.
Simply put - they paid her. Shes not doing it out of the goodness of her heart.
No one knows how much it's costing A/C - but Chrysler paid $14 million US for her to do an ad campaign that lasted a year.
- Cool Rythms!
- Rank 6
- Posts: 435
- Joined: Mon Oct 18, 2004 10:29 pm
- Location: Montreal
Celine contract with AC is not costing big bucks because it a standard normal commercial agreement between the two parties. It’s all about the promotion of Celine’s CD’s which sell very well both domestically and internationally and will be played on all AC’s flights. AC made a good business decision in having an internationally recognized figure promote their product especially when you can get that person at a wholesale price. You scratch my back and I’ll scratch yours.
All the financial papers have reported that AC’s main creditors made it a loan condition for AC to change its image. That is why our aircraft are getting a new paint job when required and an internationally recognized spokesperson among other things.
All the financial papers have reported that AC’s main creditors made it a loan condition for AC to change its image. That is why our aircraft are getting a new paint job when required and an internationally recognized spokesperson among other things.