Air Canada Rouge Uniforms

[MartinB]

Brace yourself... http://thedesignair.net/2013/05/27/air- ... -uniforms/

[photofly]

I think the guys should get those funky high-heeled shoes, as well as the hats.

[Krimson]

[FICU]

Are these actual uniforms or costumes from a broadway musical?

[ahramin]

I can't decide if it's a joke or not. The website seems legit ... sort of.

[BTyyj]

Le Barf Collection

[Sleeve of Wizard]

Oh, how people don't like change! It looks sorta hip.

You'll get used to it.

[dhc#]

Male uniforms kinda remind me of what Gilligan wore on Gilligan's Island.....

[Old fella]

ah....... Chris DeBurgh.

http://www.youtube.com/watch?v=Vt2YIpZWBqA

[Flygal]

It looks sorta hip.

They look like "hipsters" to me, no ? Those pleather rain jackets will be great in the hot CUN/PUJ sun.

Poor F/O even has to wear the degrading rouge tie

[Sleeve of Wizard]

It looks sorta hip.

They look like "hipsters" to me, no ? Those pleather rain jackets will be great in the hot CUN/PUJ sun.

Poor F/O even has to wear the degrading rouge tie

They're actually not pleather, they're kinda nylon with a removable liner; Jazz has the same ones. They're not the greatest coats.

The motif is kinda cool - something to get used to. It would just be nice for VF imagewear to make pants that don't come up to one's nipples.

[ahramin]

I think the outfit looks fine, as an outfit. Love the hat.

It's no good as a flight attendant uniform though.

[Big Pistons Forever]

It would seem to me that if Rouge management thinks this "uniform" is actually a good idea, than Rouge is going to have a short and nasty life.....

[CanadianEh]

It would seem to me that if Rouge management thinks this "uniform" is actually a good idea, than Rouge is going to have a short and nasty life.....

+1. All of Air Canada management should be replaced and they should get someone in there that can change the culture of the company and motivate employees rather than re-painting planes every 10 minutes.

[bmc]

It would seem to me that if Rouge management thinks this "uniform" is actually a good idea, than Rouge is going to have a short and nasty life.....

THe market Rouge is targeting choose airlines predominantly on price and not the style of clothes worn by the biscuit shooters. Wardair managed to fill airplanes that had the most hideous interiors ever seen in aviation. They had a reputation for outstanding in flight service. They had a screaming orange interior, yet they were a profitable airline.

There is little brand loyalty for the market segment Rouge is after. Price, Destinations, On time departure/arrival, ff points, etc. Despite that, I'm not convinced this will be a success. I have been wrong before. Just ask my wife.

[HuD 91gt]

I laugh at these comments. Boys and girls, get outta the North, and or away from the kids soccer games and walk around a hip area of town. It will all make sense. Although i'm not a fan of the lack of any form fitting female uniform that the young and dumb new F/A's will be wearing (I say this because of the pay) I'm a fan. Except they will have to replace these in 3 years as they will be severely out of style by that point. But hey, maybe the guy above it right. Maybe Rouge is only a 2 year plan. haha

[Mig29]

It's not that bad actually.....I've seen a lot worse.

don't forget this is going to be catered to vacation public mostly....so I guess "relaxed" style is "in".

I wonder if the height to weight proportions are going to be relaxed as well???

[Old fella]

It's not that bad actually.....I've seen a lot worse.

don't forget this is going to be catered to vacation public mostly....so I guess "relaxed" style is "in".

I wonder if the height to weight proportions are going to be relaxed as well???

……. And please no third rate stand-up comedy routine nor requests to wave at the FA in back of the aircraft. Just get the thing on the runway, aim it in the right direction and get on with it.

[Inverted2]

It's not that bad actually.....I've seen a lot worse.

don't forget this is going to be catered to vacation public mostly....so I guess "relaxed" style is "in".

I wonder if the height to weight proportions are going to be relaxed as well???

On ~20 grand a year they will be slim flight attendants no doubt!

[Realitychex]

It would seem to me that if Rouge management thinks this "uniform" is actually a good idea, than Rouge is going to have a short and nasty life.....

THe market Rouge is targeting choose airlines predominantly on price and not the style of clothes worn by the biscuit shooters. Wardair managed to fill airplanes that had the most hideous interiors ever seen in aviation. They had a reputation for outstanding in flight service. They had a screaming orange interior, yet they were a profitable airline.

There is little brand loyalty for the market segment Rouge is after. Price, Destinations, On time departure/arrival, ff points, etc. Despite that, I'm not convinced this will be a success. I have been wrong before. Just ask my wife.

Wardair was so successful and profitable they were within days, yes, days of collapse before Canadian management quite stupidly bought them.

That Wardair was "successful and profitable" is pure revisionist history.

Then again, Porter likes to be considered "successful" which is an accurate description from a product perspective, but horribly inaccurate as it pertains to their business results since launch.

Think "Visibly unique and easily contrasted". The market does not need another tweedle dee / tweedle dumber airline. If it's the same as all the others without a significant unit cost advantage, what's the point of the exercise?