Just curious if any of you working at WestJet have heard if the company will someday change/update its livery? Or, will they just leave well enough alone?
I'm not saying that there is anything wrong with the current one, but many airlines over there years have freshened up or some what modernized their brand and look. There is a cost of course involved with painting aircraft, but couldn't they be slowly phased in after D checks when I think they have to be repainted regardless??
On the flip side though some airlines such as AA have kept their same look for decades.
Livery Change. . .
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Re: Livery Change. . .
After Westjet merges with Porter and Air Transat, and after Air Canada completes their metamorphosis and changes their name to Royal or Jetsgo, Westjet will probably change their brand to Canadi<n Airlines. This should all be complete circa 2017.
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bombardierfixer
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Re: Livery Change. . .
It was tried once already...812...I keep on submitting non routines to have it paint matched to the rest but to no avail.
Re: Livery Change. . .
I'm definately not a fan of that careantee livery but hoping you guys do something nice on your 100th aircraft...
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Realitychex
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Re: Livery Change. . .
Southwest stuck with the same livery, (baby puke brown....their description, not mine) for about 30 years and it didn't hurt them a bit.Duffman wrote:I'm definately not a fan of that careantee livery but hoping you guys do something nice on your 100th aircraft...
Change for the sake of change is never a good idea. It can be indicative of a management team that has run out of good ideas.
Last edited by Realitychex on Thu Sep 06, 2012 12:41 pm, edited 1 time in total.
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The Hammer
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Re: Livery Change. . .
People are incredible creatures of habit and brand recognition is very important even in aviation. Look at some of the most successful brands in the world to see that. Nike, Coca cola, Campbell's soup, etc are just a few. Same look for a long time.
Same with store layout's. Why does every safeway, walmart, home depot seem to have a different layout? I like Rona, Costco because shit is always in the same place.
Change for change's sake is a bad idea. Ever heard of NEW COKE?
I think AC paints an airplane differently every time they lose a billion $. Seriously, they have killed the Jazz/Georgian/CMA paint schemes for the baby blue (ugly) paint scheme because it confused their customers. Now it is consistently ugly.
Same with store layout's. Why does every safeway, walmart, home depot seem to have a different layout? I like Rona, Costco because shit is always in the same place.
Change for change's sake is a bad idea. Ever heard of NEW COKE?
I think AC paints an airplane differently every time they lose a billion $. Seriously, they have killed the Jazz/Georgian/CMA paint schemes for the baby blue (ugly) paint scheme because it confused their customers. Now it is consistently ugly.
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tropoflyer
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Re: Livery Change. . .
I don't see WestJet's livery changing any time soon. The exception could be the regional paint scheme. That is still an exciting mystery.
Re: Livery Change. . .
Is this what you were looking for???tropoflyer wrote:I don't see WestJet's livery changing any time soon. The exception could be the regional paint scheme. That is still an exciting mystery.
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tropoflyer
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Re: Livery Change. . .
This isn't official, is it? Looks sharp either way. The Q400 is a great looking airplane.crj_705 wrote:Is this what you were looking for???tropoflyer wrote:I don't see WestJet's livery changing any time soon. The exception could be the regional paint scheme. That is still an exciting mystery.
Re: Livery Change. . .
Saretsky has said in an interview that the Regional will be in Westjet livery.tropoflyer wrote:This isn't official, is it? Looks sharp either way. The Q400 is a great looking airplane.crj_705 wrote:Is this what you were looking for???tropoflyer wrote:I don't see WestJet's livery changing any time soon. The exception could be the regional paint scheme. That is still an exciting mystery.
