Battling CEO flyboys head for different hangars
Wednesday, October 27, 2004 - Page B2
Don't expect Jetsgo CEO Michel Leblanc to turn up tomorrow for a scheduled discussion on biz strategy with WestJet CEO Clive Beddoe. Leblanc had initially told aviation conference organizers he would appear -- but that was before Jetsgo sued WestJet, alleging espionage and theft of confidential Jetsgo documents. Those papers (and others belonging to Air Canada) were allegedly found in the trash of a WestJet executive. Leblanc has now asked to appear on a different panel -- far away from Beddoe. Of course, if the spying charges are true, Beddoe will already have known about Leblanc's change of heart.
LA QUEEN Whatever you may think of the (ahem) vocal talents of Celine Dion, you can't argue about her brand recognition. To the mighty engine of those lungs, Air Canada has now hitched its comeback ad campaign, in which diva Dion delivers "You and I Were Meant to Fly," (hopefully not with WestJet, CanJet or Jetsgo). Celine, of course, does not write her own material -- so who composed the song? I am pleased to report that the lyric credit goes to Jacques Duval, CEO of Marketel, the Montreal agency that also developed the ads. Duval wrote the song last year; the notion of using it came up after the airline completed its restructuring. The music was written by my friend Aldo Nova, a Montreal musician.
thegoat@globeandmail.ca
Battling CEO flyboys head for different hangars
Moderators: sky's the limit, sepia, Sulako, North Shore
