good luck boys......can air canada make it longer than the titanic? This is the question?
me thinks not
As much as I think AC is/was a good company, they appear to back on the same old track. Spend now (new paint, new uniforms, high priced singers) and figure out where the revenues will come from later. I used to fly AC alot. Usually 2x per week if not more. The flights were usually full but yet they posted losses. The flights are still full but the question is, do they have a new save money philosophy. I think not. WJ/Jetsgo are successful. They have no world class performers. Why does AC need this?
On the news tonight, they interviewed ppl at the airport and asked what they thought about this marketing. The travelers said Celine wouldn't influence their decision, price would. AC should of saved their pennies and reduced the fares by a few dollars instead. Paint nor uniforms will convince ppl to use AC anymore than the competition. It's AC's employees and creditors that will once again will lose out.
Does anyone know if AC ever paid NavCanada?
“Try to imagine that Celine Dion video playing on mtv, mtv Asia, mtv Europe, vh1,mm,... that's huge exposure for a flat fee. No paying every time it airs like regular ads. This was a brilliant coup for the guys in marketing to get Celine involved. Think outside the box.”
While I'm not a celien dion fan (never was, never will be), she is someone who represents Canada, especially in the USA. They've got a tag line for their campaign, "you and I were meant to fly" which is, in my opinion much better by FAR than the US Majors ad campaigns (AA - We know why you fly? To me, big deal, doesn't spur me to action, United - I think it was - It's time to fly, yeah ok, that one gets people thinking about flying, etc.)
The big thing is that Air Canada needs to keep people flying, keep their planes full (yes, I am being Captain Obvious here). IMO, This tagline is one that has potential to invoke positive feelings about flying, vacations, etc., and hopefully spur action in people to fly.
I think that co-branding is an important part of marketing, and Celine Dion invokes thoughts in people that "she is Canadian" and she is well liked around the world, especially in the U.S. Air Canada, is still seen as the Nation's flag carrier, they represent Canada, ala the maple leaf. I believe that a lot of this advertising will be focused internationally, including the U.S.. Air Canada has made no secret about another wave of expansion to the U.S., and I think that using Celine Dion can help their campaign - and really focus on Canada.
Also, Air Canada will be joining forces with (i forget, but I believe) it is Tourism Canada to promote Canada abroad. Again, this is important. The co-branding of two powerful images of Canada to promote Canada and Air Canada to people will hopefully spur actions of flying to Canada. This will only help Air Canada in their quest to be a dominant international carrier, but also help them maintain a strong domestic network by feeding it from around the world.
All Airlines have to keep advertising. It's all part of the game, trying to keep on the top of people's mind, and influence their purchase decisions, When people think of flying, Air Canada wants to have themselves in the individuals evoked set (list of options that the consumer will choose from based on experience, feeling, etc.). Advertising is only going to be that much more important with the heated competition in this industry.
Employees have to realize that this was probably demanded by Deutsche Bank and Cerabus, as parts of the investments, New image, etc. I think that Air Canada has done a pretty good job developing this campaign. Will it succeed? that remains to be seen. A year ago, I would've liked to have seen an ad campaign revolving around a new era at Air Canada "We've turned over a new leaf", new logo, etc. Obviously CCAA was not the time for it, and they are showing that they are turning over a new leaf, and making changes. Now it remains to be seen, can they sell this to the customer, their employees, and make it a success.
I just hope that the changes don't stop at the cosmetic level, if they don't continue to evolve operationally as they are on the image, price, service levels, then I believe that it will be harder to sell to the employees and that the campaign will not be nearly as successful as they are hoping.
Again, just my two cents. As for the new uniforms, WAY better! New Interiors, WAY better, New Livery... well, jury is still out, would really like to see the a/c in person to best judge it.
Time will tell.
Air Canada is the company that everyone loves to hate... It's part of management's job to try and change that... While employees may feel that Celine is a bit over the top considering what they've been through in the last few years, it may just be what the company needs.
- Rank Moderator
- Posts: 5347
- Joined: Mon Feb 16, 2004 3:47 pm
- Location: Straight outta Dundarave...
- Driving Rain
- Rank 10
- Posts: 2694
- Joined: Tue Feb 17, 2004 5:10 pm
- Location: At a Tanker Base near you.
That sounds an awful lot like a department of the Federal government will be doing some of the groumd work for this airline. Will tax dollars be funding this arrangement?F-16 wrote:
Also, Air Canada will be joining forces with (i forget, but I believe) it is Tourism Canada to promote Canada abroad.
If so will Tourism Canada be extending their service to all the tax paying competitors of Air Canada.
- Rank 8
- Posts: 914
- Joined: Fri Feb 27, 2004 9:15 am
- Location: Right beside my dog again...
Phatboy... you clearly don't understand... none of "us" has had to pay a cent, you dork... not one red cent of Canadian taxpayers money has gone into AC for an eon now... You sound an awfull lot like another moron that posted here some time ago.... another reincarnation of the same dweeb, no doubt. Now <i>that's</i> a joke!
Celine is a perfect representative for our new beginning. I like the new look, and I like our chances for the future.
What the phuck is going on here.....!?!?!
Apparently people are paying $200US per ticket in Vagas to see this junk.
Please.....no more threads with "Celine Dion" on the title. I'll LOSE it.!!!
I'm not that big a fan of AC or Céline Dion but she is internationally recognizeable and that's what AC is looking for. I wish 'em luck. I know a lotta good guys at AC.
I think the new uniforms and the livery look great. Beats that loon-shit green tail any day of the week.
Air Canada stuck the rest of this industry with a $30 million unpaid NavCan tab. The rest of Canadian Aviation Companies had to pay and have no other choice as service provider. Effectively we were taxed and those moneys went to Mapleflot. Therefore I believe those that say, "Get your act together and quit squandering money you don't have on Celine and another paint sceme." are correct