Celine Dion sings for Air Canada...

This forum has been developed to discuss aviation related topics.

Moderators: ahramin, sky's the limit, sepia, Sulako, lilfssister, North Shore, I WAS Birddog

phatboy
Rank 1
Rank 1
Posts: 40
Joined: Mon Aug 23, 2004 2:21 pm

Celine Dion sings for Air Canada...

Post by phatboy » Tue Oct 19, 2004 4:04 pm

How funny is this. Celine Dion singing "titanic" for air canada workers today. Air Canada seems to be rolling......the employees think their ship is unsinkable....however, I believe there is an iceberg "dead ahead"....

good luck boys......can air canada make it longer than the titanic? This is the question? :P


me thinks not :twisted:
---------- ADS -----------
  

W0X0F
Rank 3
Rank 3
Posts: 140
Joined: Mon Mar 01, 2004 11:00 am
Location: Right of the Rocks

Post by W0X0F » Tue Oct 19, 2004 5:55 pm

Pass the cookie jar, I need to hurl!
---------- ADS -----------
  

User avatar
172pilot
Rank 3
Rank 3
Posts: 141
Joined: Wed Feb 18, 2004 11:03 am
Location: Canada

AC

Post by 172pilot » Tue Oct 19, 2004 6:00 pm

I don't understand this company. Where did they all of a sudden find multi millions for marketing? Didn't they lay off numerous employees and screw over their creditors? I wonder how happy their suppliers are seeing Celine after having to write off and lose how many millions supplying services to the old AC?

As much as I think AC is/was a good company, they appear to back on the same old track. Spend now (new paint, new uniforms, high priced singers) and figure out where the revenues will come from later. I used to fly AC alot. Usually 2x per week if not more. The flights were usually full but yet they posted losses. The flights are still full but the question is, do they have a new save money philosophy. I think not. WJ/Jetsgo are successful. They have no world class performers. Why does AC need this?

On the news tonight, they interviewed ppl at the airport and asked what they thought about this marketing. The travelers said Celine wouldn't influence their decision, price would. AC should of saved their pennies and reduced the fares by a few dollars instead. Paint nor uniforms will convince ppl to use AC anymore than the competition. It's AC's employees and creditors that will once again will lose out.

Does anyone know if AC ever paid NavCanada?
---------- ADS -----------
  
Last edited by 172pilot on Tue Oct 19, 2004 6:09 pm, edited 1 time in total.

phatboy
Rank 1
Rank 1
Posts: 40
Joined: Mon Aug 23, 2004 2:21 pm

Post by phatboy » Tue Oct 19, 2004 6:05 pm

check out the story on the ctv website. Financial expert says he thinks this will all backfire. People don't want to hear Celine...they want better fares better service. Looks like air canada is wasting money again and will be back in the same situation before long....that would look good on them.....kinda hard to go to the taxpayers for a bail out when you are spending money on that crap...
---------- ADS -----------
  

Circuit-Jockey
Rank 1
Rank 1
Posts: 20
Joined: Wed May 05, 2004 9:43 am

Post by Circuit-Jockey » Tue Oct 19, 2004 6:30 pm

This is typical of AC. Report a profit and blow it. Once a crown corporation always a crown corporation. Nobody can change the fact that ramp employees throwing 5 bags a day can make over $100 grand a year ... that checking-in at an AC counter is like experiencing hell froze over because the agents are so disgruntled and crusty... and that the pilots of all teams (ie regional, AC, Canadian) all hate each others guts. This corporation has issues far deeper and sophistocated than a paint job or cheezy pop star performance. Only restructuring this company will solve their problems, meaning that most of AC's departments should be contracted out to other companies. Companies that pay workers reasonable salaries, and hold them accountable for a job well done. The days of high wages, slack working conditions and ruthless corporate spending are over for all airlines. Unfortunately, the only viable solution to these issues is to close this cash hungry, poorly run, over-unionized company and start over. OUCH!
---------- ADS -----------
  

Rebel
Rank (9)
Rank (9)
Posts: 1552
Joined: Sun Feb 15, 2004 8:43 pm

Post by Rebel » Tue Oct 19, 2004 6:50 pm

This is a cut and paste from another forum

“Try to imagine that Celine Dion video playing on mtv, mtv Asia, mtv Europe, vh1,mm,... that's huge exposure for a flat fee. No paying every time it airs like regular ads. This was a brilliant coup for the guys in marketing to get Celine involved. Think outside the box.”
---------- ADS -----------
  

phatboy
Rank 1
Rank 1
Posts: 40
Joined: Mon Aug 23, 2004 2:21 pm

Post by phatboy » Tue Oct 19, 2004 6:56 pm

thats a nice opinion.....but thats not what the public will say...they are going to be pissed that air canada was whinning about not have any money and want us to foot the bill....and then to go spend money on this... what a joke....what a joke of an airline...
---------- ADS -----------
  

F-16
Rank 4
Rank 4
Posts: 250
Joined: Tue Jun 08, 2004 1:11 pm

Post by F-16 » Tue Oct 19, 2004 7:12 pm

I thought I'd try and weigh in with my two cents here. I'm not an expert, but I do have a marketing degree (why am a pilot, well, let's save that for another day)

While I'm not a celien dion fan (never was, never will be), she is someone who represents Canada, especially in the USA. They've got a tag line for their campaign, "you and I were meant to fly" which is, in my opinion much better by FAR than the US Majors ad campaigns (AA - We know why you fly? To me, big deal, doesn't spur me to action, United - I think it was - It's time to fly, yeah ok, that one gets people thinking about flying, etc.)

The big thing is that Air Canada needs to keep people flying, keep their planes full (yes, I am being Captain Obvious here). IMO, This tagline is one that has potential to invoke positive feelings about flying, vacations, etc., and hopefully spur action in people to fly.

I think that co-branding is an important part of marketing, and Celine Dion invokes thoughts in people that "she is Canadian" and she is well liked around the world, especially in the U.S. Air Canada, is still seen as the Nation's flag carrier, they represent Canada, ala the maple leaf. I believe that a lot of this advertising will be focused internationally, including the U.S.. Air Canada has made no secret about another wave of expansion to the U.S., and I think that using Celine Dion can help their campaign - and really focus on Canada.

Also, Air Canada will be joining forces with (i forget, but I believe) it is Tourism Canada to promote Canada abroad. Again, this is important. The co-branding of two powerful images of Canada to promote Canada and Air Canada to people will hopefully spur actions of flying to Canada. This will only help Air Canada in their quest to be a dominant international carrier, but also help them maintain a strong domestic network by feeding it from around the world.

All Airlines have to keep advertising. It's all part of the game, trying to keep on the top of people's mind, and influence their purchase decisions, When people think of flying, Air Canada wants to have themselves in the individuals evoked set (list of options that the consumer will choose from based on experience, feeling, etc.). Advertising is only going to be that much more important with the heated competition in this industry.

Employees have to realize that this was probably demanded by Deutsche Bank and Cerabus, as parts of the investments, New image, etc. I think that Air Canada has done a pretty good job developing this campaign. Will it succeed? that remains to be seen. A year ago, I would've liked to have seen an ad campaign revolving around a new era at Air Canada "We've turned over a new leaf", new logo, etc. Obviously CCAA was not the time for it, and they are showing that they are turning over a new leaf, and making changes. Now it remains to be seen, can they sell this to the customer, their employees, and make it a success.

I just hope that the changes don't stop at the cosmetic level, if they don't continue to evolve operationally as they are on the image, price, service levels, then I believe that it will be harder to sell to the employees and that the campaign will not be nearly as successful as they are hoping.

Again, just my two cents. As for the new uniforms, WAY better! New Interiors, WAY better, New Livery... well, jury is still out, would really like to see the a/c in person to best judge it.

Time will tell.
---------- ADS -----------
  
Kick the tires and light the fires...

UWOGuy
Rank 0
Rank 0
Posts: 2
Joined: Sun Mar 28, 2004 10:50 am
Location: London

Post by UWOGuy » Tue Oct 19, 2004 7:52 pm

This is a great post F-16...

Air Canada is the company that everyone loves to hate... It's part of management's job to try and change that... While employees may feel that Celine is a bit over the top considering what they've been through in the last few years, it may just be what the company needs.
---------- ADS -----------
  

North Shore
Rank Moderator
Rank Moderator
Posts: 5347
Joined: Mon Feb 16, 2004 3:47 pm
Location: Straight outta Dundarave...

Post by North Shore » Tue Oct 19, 2004 7:55 pm

Geez guys, lighten up....it's not like she's the *fat* lady singing!
---------- ADS -----------
  
Say, what's that mountain goat doing up here in the mist?
Happiness is V1 at Thompson!
Ass, Licence, Job. In that order.

CrimsonSkies
Rank 2
Rank 2
Posts: 69
Joined: Mon Mar 08, 2004 10:34 pm

Post by CrimsonSkies » Tue Oct 19, 2004 8:19 pm

So when is Rita McNiel going to sing for them...........in another 18 months??
---------- ADS -----------
  

User avatar
Driving Rain
Rank 10
Rank 10
Posts: 2694
Joined: Tue Feb 17, 2004 5:10 pm
Location: At a Tanker Base near you.
Contact:

Post by Driving Rain » Tue Oct 19, 2004 8:27 pm

F-16 wrote:
Also, Air Canada will be joining forces with (i forget, but I believe) it is Tourism Canada to promote Canada abroad.
That sounds an awful lot like a department of the Federal government will be doing some of the groumd work for this airline. Will tax dollars be funding this arrangement?
If so will Tourism Canada be extending their service to all the tax paying competitors of Air Canada.
---------- ADS -----------
  

Mitch Cronin
Rank 8
Rank 8
Posts: 914
Joined: Fri Feb 27, 2004 9:15 am
Location: Right beside my dog again...

Post by Mitch Cronin » Tue Oct 19, 2004 8:30 pm

You're all out to lunch.... AC is going to be around for a long time to come!

Phatboy... you clearly don't understand... none of "us" has had to pay a cent, you dork... not one red cent of Canadian taxpayers money has gone into AC for an eon now... You sound an awfull lot like another moron that posted here some time ago.... another reincarnation of the same dweeb, no doubt. Now <i>that's</i> a joke!

Celine is a perfect representative for our new beginning. I like the new look, and I like our chances for the future.
---------- ADS -----------
  

...
Rank 11
Rank 11
Posts: 4581
Joined: Sun Feb 15, 2004 7:18 pm

Post by ... » Tue Oct 19, 2004 8:48 pm

Wait.....lets get back on the topic of Celine Dion. I don't know about you folks....but I hate her very much. :evil: I would go on, however, I think 'Bandaid' would get upset at me.
Image


What the phuck is going on here.....!?!?!
Image

Apparently people are paying $200US per ticket in Vagas to see this junk.

Please.....no more threads with "Celine Dion" on the title. I'll LOSE it.!!!
---------- ADS -----------
  

User avatar
complexintentions
Rank 10
Rank 10
Posts: 2058
Joined: Thu Aug 19, 2004 3:49 pm
Location: of my pants is unknown.

Post by complexintentions » Tue Oct 19, 2004 9:45 pm

What was that about Rita McNeill?

I heard she was diagnosed with that flesh-eating disease.

Doctors have only given her thirty years to live.
---------- ADS -----------
  

boeingboy
Rank (9)
Rank (9)
Posts: 1085
Joined: Wed Mar 03, 2004 2:57 pm
Location: West coast

Post by boeingboy » Wed Oct 20, 2004 1:47 am

Your right Griffon, Celine is a perfect representative for your new beginning...........how fitting she sang the theme song to Titanic! :shock:
---------- ADS -----------
  

Rebel
Rank (9)
Rank (9)
Posts: 1552
Joined: Sun Feb 15, 2004 8:43 pm

Post by Rebel » Wed Oct 20, 2004 4:30 am

Gee some of you folks really need to get a life. The market appears to like the new AC look as ACE shares gained a few cents while WJ lost a few. But then again not having the ability to think outside the box means you’ll spend the rest of your lives inside the box, pity..
---------- ADS -----------
  

phatboy
Rank 1
Rank 1
Posts: 40
Joined: Mon Aug 23, 2004 2:21 pm

Post by phatboy » Wed Oct 20, 2004 5:57 am

your right......rebel....using a celebrity to promote your company is really thinking "outside the box"...has it ever been done before??....milton is a genius.....just think of the possiblities with this one.......next thing ya know we could even use athletes on tv commercials....wow, It great to think outside the box....air canada should get out of the flying business and into the commericial marketing....after all rebel is saying that air canada has "invented" all this celebrity marketing..

:P
---------- ADS -----------
  

Doc
Top Poster
Top Poster
Posts: 9241
Joined: Mon Feb 16, 2004 6:28 am

Post by Doc » Wed Oct 20, 2004 6:10 am

Now if they got Shania Twain to sing.....in that outfit whe wore in "I Feel Like Woman"...oh....oh.....yes,yes,YES...I need a smoke!
---------- ADS -----------
  

just another pilot
Rank (9)
Rank (9)
Posts: 1069
Joined: Mon Feb 16, 2004 2:05 pm
Location: Edmonton

Post by just another pilot » Wed Oct 20, 2004 6:27 am

Yes, "her heart will go on", but if she really needs to go anywhere, it will be on her private jet.
Roll credits:
Smith, Astor, Andrews, Ismay and Milton.
---------- ADS -----------
  

User avatar
Pugster
Rank 6
Rank 6
Posts: 469
Joined: Mon Aug 09, 2004 9:46 am
Location: B.C. Again!

Post by Pugster » Wed Oct 20, 2004 8:28 am

Rita won't be singing. She's in jail after being caught cutting weed in a field just a few miles away from Sunnyvale Trailer Park.
---------- ADS -----------
  

User avatar
Siddley Hawker
Rank 11
Rank 11
Posts: 3351
Joined: Tue Aug 10, 2004 6:56 pm
Location: 50.13N 66.17W

Post by Siddley Hawker » Wed Oct 20, 2004 8:41 am

Good post F-16.
I'm not that big a fan of AC or Céline Dion but she is internationally recognizeable and that's what AC is looking for. I wish 'em luck. I know a lotta good guys at AC.

I think the new uniforms and the livery look great. Beats that loon-shit green tail any day of the week. :)
---------- ADS -----------
  

User avatar
SierraPoppa
Rank 4
Rank 4
Posts: 277
Joined: Sat Jun 05, 2004 2:53 pm

Post by SierraPoppa » Wed Oct 20, 2004 9:13 am

So are these the new colours and are all the aircraft going to be painted like this? :twisted:
Image
---------- ADS -----------
  

Tango01
Rank (9)
Rank (9)
Posts: 1139
Joined: Tue Jun 15, 2004 10:00 pm
Location: ON

Post by Tango01 » Wed Oct 20, 2004 12:32 pm

Celine Dion is my mother.
---------- ADS -----------
  
Timing is everything.

W0X0F
Rank 3
Rank 3
Posts: 140
Joined: Mon Mar 01, 2004 11:00 am
Location: Right of the Rocks

Post by W0X0F » Wed Oct 20, 2004 1:52 pm

Griffon, sorry I have to dissargree!

Air Canada stuck the rest of this industry with a $30 million unpaid NavCan tab. The rest of Canadian Aviation Companies had to pay and have no other choice as service provider. Effectively we were taxed and those moneys went to Mapleflot. Therefore I believe those that say, "Get your act together and quit squandering money you don't have on Celine and another paint sceme." are correct
---------- ADS -----------
  

Post Reply

Return to “General Comments”