I'd like to put on my broadcaster's hat again and go to work for them.
I predict they will pull a viable market share, and be a financial success.....but the latter depends on having a good Sales Manager and motivated Sales Staff. They will be up against heavy price cutting from the CBC, CTV, and Global ... the moment they get an advertiser on-air, sales people from the Big 3 will be over at the advertiser's doorstep within hours and offer them a special 99% off rate if they drop their contract with Sun TV. Starve 'em out .... that's how the game is played.
Proof of market viability is required as part of the Communist Radio and Telecommunications Comrades (CRTC) licence application process, as is producing a business plan for a seven year interval ... the normal period of licence validity.
They will have done an extensive market survey by some company like Angus Reid, etc and it will have shown an underserved population of TV viewers.
Further, if the Liberal Komrades over at the CRTC Politburo designate the channel as a "must carry" by Broadcast Distribution Undertaking (DBUs) ... cable and satellite systems ... then subscription fees from other "tier stations" will be given to the programmer as well as revenues from advertisers and program production facility rentals. That helps out a lot.
It will be fun to watch the hearings and the negative interventions which the Communist Broadcasting Corporation will file ... a lot of moaning and peeing in their corn flakes over market fragmentation, no need in the marketplace for an additional programmer during such hard economic times when the government can only barely be squeezed for enough money to air the CBC's pro NDP, Green, and Liberal Party agenda material. Surely, you can't expect them to broadcast material favourable to the Conservative Party too.
They have lots of actors over at the CBC studios, maybe they can send over a few to prostrate themselves at the feet of the CRTC Czars, looking up from the floor with fake tears in their eyes saying it will be the death of Canadian Broadcasting as it has come to be known, (thanks to the Mother Corp.) if such a station were to be licensed in good old Canuckistan.....land of success confiscation, and wealth redistribution to the undeserving who vote for increased benefits with zero negative impact.
Besides, heaven forbid .... they may follow the staffing policy of the most successful cable news station, and hire hideous women such as Megan Kelly, Kimberly Guilfoyle, Lise Whiel, Martha McCallum, and other offensive, unqualified law degree holding reporters that have been defense and prosecution attorneys.
Bring it on! Its time for some political diversity on air in this country.
Hey ... maybe they could use an "aviation stringer" to cover some segments and add commentary on crashes.
I could put on my old CKLW 20-20 News style delivery, and come up with some spectacular stuff I think ... a video version of this radio content presented in video format....
http://www.youtube.com/watch?v=BDCdbmwy9l8
http://thebig8.net/2020.wav
By the way, CKLW Windsor, was in the top five most listened to radio stations in North America in 1970.
The Old Fogducker