Not always about ticket price

Trickkles · Post by **Trickkles** » Thu Jun 23, 2005 6:09 pm

We recently had our monthly meeting at Westjet. The attendees are Wj employees from all over Canada.

We asked the WJ employee from YYZ how the new ad campaign went over out East. He said it 'tanked'. He said the perception of WJ out East is that they are a joke. He said the ad campaign just confirms it. Also, he mentioned that the public also sees young and joking FA's and interprets the WHOLE airline as unprofessional. So that's part of the reason why WJ can't break into the Triangle.

Finally, he said the lowering of airfare prices out of YHM was seen as a slap in the face especially when you add the fuel surcharge to it.

I just kind of wished that the marketing department had done their homework before spending money on a big ad campaign that didn't hit the target audience.

Canus Chinookus · Post by **Canus Chinookus** » Thu Jun 23, 2005 6:30 pm

I'd reserve comment until the actual numbers spoke from themselves. I doubt the YYZ employees are getting the complete cross-section of opinions either...

Trickkles · Post by **Trickkles** » Thu Jun 23, 2005 7:06 pm

I do agree with you.

But it does provide some insight on why WJ can't break into the Triangle. I know Canadian and others tried for years.

Canus Chinookus · Post by **Canus Chinookus** » Thu Jun 23, 2005 8:33 pm

personally, I think it's because people in the triangle has never heard of an airline besides aircanada... or they've been using aeroplan for so many years they're not interested in changing... Maybe there's too much capacity(by everyone) in the eastern triangle.

All I'm saying is that for you or anyone to say the marketing has 'tanked' in the east is more than a little premature. We're getting about 50% of our revenue out of YYZ, and increasing all the time, so I wouldn't worry about it all that much.

Ryan Coke · Post by **Ryan Coke** » Thu Jun 23, 2005 10:22 pm

I don't understand---what kind of meeting was this? It sounds like an internal WestJet meeting, but you don't work for WestJet. Maybe I misunderstood your post.

I also question what you claim a WestJet employee said, but hey, it's the internet, and we all get to claim whatever we want as truth.

WS739 · Post by **WS739** » Fri Jun 24, 2005 11:51 am

I object to the commercials not bringing ion guests! I have no seen YYZ busier and YUL wow incredible loads finally!

I to belive with the east coast mentality of a Air Canada product being the only way! I think it just takes soem time to change the piblics opinion on flying.

Especially with AiR Canada's Aeroplane getting worse and worse!
Just my 2 Cents

Canus Chinookus · Post by **Canus Chinookus** » Fri Jun 24, 2005 1:47 pm

dude, you seriously need to proof-read your typing!

Yoyoma · Post by **Yoyoma** » Fri Jun 24, 2005 7:56 pm

It must be a topic he takes seriously. I do the same when I'm furious and responding to a post!

quickflight · Post by **quickflight** » Sat Jun 25, 2005 12:24 pm

Stop referring to YYZ as the east. It's insulting to those of from the east. Refer to them as la la land or something.

Thank you for your attention to this matter.

Canus Chinookus · Post by **Canus Chinookus** » Sat Jun 25, 2005 11:41 pm

isn't it called 'upper canada' or something? Can't remember my grade 10 history...

WS739 · Post by **WS739** » Sun Jun 26, 2005 2:30 pm

EASY!

Blastor · Post by **Blastor** » Tue Jun 28, 2005 9:43 am

He said the perception of WJ out East is that they are a joke. He said the ad campaign just confirms it. Also, he mentioned that the public also sees young and joking FA's and interprets the WHOLE airline as unprofessional. So that's part of the reason why WJ can't break into the Triangle.

Finally, he said the lowering of airfare prices out of YHM was seen as a slap in the face especially when you add the fuel surcharge to it.

Bingo!!